Hugo Boss Alive Eau de Parfum 80ml
Choose an option
- Apple & Jasmine
- Eau de Parfum
- Daytime
- Versatile
Only 3 left in stock
Fragrance notes
Top notes
Apple, Pistachio
Heart notes
Jasmine, Ylang-Ylang
Base notes
Cedarwood, Vanilla
Fruit with structure.
Apple-led fragrances usually read thin and young - all opening, no body. Jasmine at the centre and a cedar and vanilla base is what gives this one somewhere to go after the first twenty minutes.
- Daytime
- EDP strength
- Office-friendly
How it wears
Crisp and fruity at first, opening into jasmine within half an hour, then settling on a soft woody-vanilla base.
Key ingredients
Apple
The opening, and crisp rather than candied - which is what keeps it from reading as a teenage fragrance.
Jasmine
The floral heart and the structural centre. It is what gives the fruit somewhere to develop into.
Cedar & Vanilla
The base. Cedar keeps it dry, vanilla adds warmth - together they stop a fruity floral evaporating by lunchtime.
About the product
Hugo Boss Alive is a fruity floral that avoids the usual weakness of the category.
Apple-led fragrances have a tendency to read thin and young - a bright opening with nothing underneath, gone within two hours. The difference here is structure. Jasmine sits at the centre as the floral heart, and cedar and vanilla form the base, so the fruit has somewhere to develop into rather than simply fading.
The apple itself is crisp rather than candied, which keeps the composition from feeling adolescent - a real risk with fruit-forward fragrances.
At Eau de Parfum concentration it has the longevity to work through a full day, and the composition is restrained enough for an office rather than only weekend wear.
Best in daylight and through most of the year - it is light enough for warm weather without being so slight that it disappears.
Apply to pulse points; the jasmine comes forward at around the half-hour mark, so judge it then.
Why we stock it
An apple-led floral is a harder trick than it sounds - fruit usually reads young and thin. Building it on jasmine with a cedar and vanilla base gives it enough structure to work in an office rather than only at a weekend.
Product information
- Brand
- Hugo Boss
Care & Use
Spray onto pulse points from roughly 15 cm. Apply to moisturised skin — hydrated skin holds fragrance noticeably longer than dry skin.
Product details
Product details
- Brand
- Hugo Boss
- Product type
- Fragrance
- SKU
- hugo-boss-alive-edp-80ml-80-ml
- Barcode
- 3614228830393
- Volume
- 80 ml
Frequently asked questions
Is it office-appropriate?
Yes - it is restrained and sits reasonably close rather than projecting across a room. One or two sprays is plenty in a shared space.
How long does it last?
Six to eight hours on most skin. The cedar and vanilla base is what gives a fruity opening that kind of staying power.
Is it very sweet?
Moderately. The apple is crisp rather than candied and the cedar keeps the base dry, so it reads fresher than most fruity florals.
Day or evening?
Primarily daytime. It works in the evening but its character is bright rather than sultry.
Customer reviews