Bakuchiol instead of retinol, so it works on fine lines without the eye-area sting.
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The eye area is the thinnest skin on the face and the least forgiving of retinoids - and for anyone pregnant, retinoids are ruled out altogether. Bakuchiol works in the same direction on fine lines without the irritation risk, which makes it the sensible choice here.
A light cream rather than a rich balm, absorbing quickly - which matters around the eyes where heavy textures can cause milia.

A plant-derived ingredient that works in the same direction as retinol on fine lines, without the irritation or the sun-sensitivity.

The brand's signature base, providing hydration alongside the active.

Provitamin B5, keeping the formula comfortable on the thinnest skin on the face.
Haruharu Wonder's Black Rice Bakuchiol Eye Cream exists for a specific and genuinely under-served situation.
Retinoids are the most evidence-backed ingredient for fine lines, and the eye area is where people most want them and least tolerate them - the skin is thinnest there and irritates easily. For anyone pregnant or breastfeeding, retinoids are ruled out altogether.
Bakuchiol is a plant-derived ingredient that works in the same direction on fine lines without the irritation risk or the sun sensitivity that comes with a retinoid. It is not chemically related to retinol and does not need the same build-up period, which is what makes it usable around the eyes from the first application.
Fermented black rice provides the brand's signature hydrating base and panthenol keeps the formula comfortable on thin skin. The texture is a light cream rather than a rich balm - important around the eyes, where heavy products can cause milia.
Apply a small amount morning and night, patting along the orbital bone rather than up to the lash line.
Bakuchiol is the honest answer for people who want retinol results around the eyes and cannot tolerate retinol there - and for anyone pregnant or breastfeeding, where retinoids are off the table entirely. Very few eye creams offer that.
Bakuchiol, Black Rice Ferment Extract, Peptides, Shea Butter
Care & Use
Pat a small amount around the orbital bone morning and night. Can be layered under sunscreen.
Pat a small amount around the orbital bone morning and night.
Can be layered under sunscreen.
Studies suggest a similar direction of effect on fine lines with markedly less irritation, though retinol remains the more evidence-backed ingredient overall. For the eye area, the tolerance trade is usually worth it.
Bakuchiol is not a retinoid and is generally considered suitable, which is a common reason people choose it. Check with your doctor about your full routine rather than any single product.
Yes. Unlike a retinoid, bakuchiol does not increase sun sensitivity and needs no build-up period.
Yes. Keep the retinoid away from the eye area and use this there - a common and sensible arrangement.
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