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Beauty of JoseonBestseller

Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin 30ml | Brightening Serum for Dark Spots, Dullness & Glow

AED 40.00AED 89.00-55%

A lightweight brightening serum with rice bran water and alpha-arbutin that hydrates skin while helping improve the appearance of dullness and dark spots for a naturally radiant-looking complexion.

Choose an option

  • Alpha-Arbutin
  • Rice Bran Water
  • Gentle Brightening
  • Lightweight
Quantity
1
FormatSerum
TextureLight serum
Skin typeNormal, Combination, Dry, All Skin Type
TargetsHydrationBlemishesDullness & glowDark spots & toneRough texture
Made inSouth Korea
Made forWomenMenUnisex

Brightening for people vitamin C failed.

High-strength vitamin C works and a lot of people cannot tolerate it. Alpha-arbutin takes a different route - it interrupts pigment production rather than bleaching what has surfaced. Set in a rice bran water base, it is gentle enough to use every day, which is what actually produces a result.

  • No sting
  • Daily tolerable
  • Layers well

How it feels

Light and slightly milky, absorbing without residue. It layers under sunscreen without pilling.

Key ingredients

  • Alpha-Arbutin

    Alpha-Arbutin

    Interrupts pigment production itself rather than fading what has already surfaced - a slower route than vitamin C, and a far more tolerable one.

  • Rice Bran Water

    Rice Bran Water

    The base of the formula. It carries the amino acids that give the Beauty of Joseon rice range its reputation for glow.

  • Niacinamide

    Niacinamide

    A second brightening route that also supports the barrier, which is what allows daily use.

  • Panthenol

    Panthenol

    Offsets the dryness that follows sustained use of any brightening active.

About the product

Beauty of Joseon's Glow Deep Serum is a brightening serum built for people who have tried high-strength vitamin C and given up on it.

The active is alpha-arbutin, which works differently from vitamin C. Rather than acting on pigment already at the surface, it interrupts the production of pigment itself. The trade is speed for tolerance: results arrive more slowly, and skin that stings with L-ascorbic acid generally handles arbutin without complaint. For a product you need to use daily for months, tolerance matters more than potency.

The base is rice bran water, which carries the amino acids the Beauty of Joseon rice range is known for, with niacinamide adding a second brightening route and panthenol offsetting the dryness sustained brightening causes.

Use once daily after cleansing and before moisturiser, building to twice if comfortable. Daily sunscreen matters more to the outcome than the serum does - pigment returns under UV faster than any active can fade it.

Why we stock it

Alpha-arbutin at a tolerable strength is the sensible middle ground between doing nothing about uneven tone and reaching for something that makes skin sting. This is the serum we suggest to people who found vitamin C too harsh.

Product information
Brand
Beauty of Joseon
Skin concerns
blemishes, brightening, dark-spots, dullness, hydration, texture
Ingredients

Rice Bran Water, Alpha-Arbutin, Niacinamide, Panthenol, Glycerin, Trehalose, Glyceryl Glucoside

Care & Use

How to Use

A gentle daily brightening step. The watery texture means it layers under heavier serums without pilling, and it suits skin that finds vitamin C too stinging.

  1. 1.

    After toner

    Apply 2-3 drops to clean, damp skin, morning and night.

  2. 2.

    Pat, then wait

    Press gently until absorbed and give it a moment before the next layer.

  3. 3.

    Moisturise

    Follow with your usual cream to hold the hydration in place.

  4. 4.

    Protect the results

    Daily sunscreen keeps new pigment from forming while the arbutin works on the old.

Product details

Product details

Brand
Beauty of Joseon
Product type
Beauty
SKU
beauty-of-joseon-glow-deep-serum-rice-alpha-arbutin-30ml-30-ml
Barcode
8809738312728
Volume
30 ml
Care
30 ml facial serum. Apply a few drops to clean skin and gently pat until absorbed. After cleansing and toning, apply a few drops of serum to clean hands and gently pat into the skin until absorbed. Follow with moisturizer. During the daytime, use sunscreen as the final step of your skincare routine.

Frequently asked questions

How is alpha-arbutin different from vitamin C?

Vitamin C acts on pigment already at the surface and is potent but often irritating. Alpha-arbutin interrupts pigment production upstream. It is slower and much better tolerated, which is why more people stick with it.

How long until I see results?

Eight to twelve weeks of daily use for uneven tone, longer for deeper pigmentation. Daily sunscreen through that period does more for the outcome than the serum.

Can I use it with vitamin C or retinol?

Yes. A common pattern is vitamin C in the morning and this at night, or this alongside a retinoid on alternate nights while your skin adjusts.

Will it work on acne marks?

On the flat brown marks a healed spot leaves, yes, gradually. Red marks are dilated capillaries rather than pigment and respond to barrier repair and time instead.

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AED 40.00AED 89.00

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