A lightweight brightening serum with rice bran water and alpha-arbutin that hydrates skin while helping improve the appearance of dullness and dark spots for a naturally radiant-looking complexion.
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High-strength vitamin C works and a lot of people cannot tolerate it. Alpha-arbutin takes a different route - it interrupts pigment production rather than bleaching what has surfaced. Set in a rice bran water base, it is gentle enough to use every day, which is what actually produces a result.
Light and slightly milky, absorbing without residue. It layers under sunscreen without pilling.

Interrupts pigment production itself rather than fading what has already surfaced - a slower route than vitamin C, and a far more tolerable one.

The base of the formula. It carries the amino acids that give the Beauty of Joseon rice range its reputation for glow.

A second brightening route that also supports the barrier, which is what allows daily use.

Offsets the dryness that follows sustained use of any brightening active.
Beauty of Joseon's Glow Deep Serum is a brightening serum built for people who have tried high-strength vitamin C and given up on it.
The active is alpha-arbutin, which works differently from vitamin C. Rather than acting on pigment already at the surface, it interrupts the production of pigment itself. The trade is speed for tolerance: results arrive more slowly, and skin that stings with L-ascorbic acid generally handles arbutin without complaint. For a product you need to use daily for months, tolerance matters more than potency.
The base is rice bran water, which carries the amino acids the Beauty of Joseon rice range is known for, with niacinamide adding a second brightening route and panthenol offsetting the dryness sustained brightening causes.
Use once daily after cleansing and before moisturiser, building to twice if comfortable. Daily sunscreen matters more to the outcome than the serum does - pigment returns under UV faster than any active can fade it.
Alpha-arbutin at a tolerable strength is the sensible middle ground between doing nothing about uneven tone and reaching for something that makes skin sting. This is the serum we suggest to people who found vitamin C too harsh.
Oryza Sativa (Rice) Bran Water, Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Arginine, Disodium EDTA, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Coptis Japonica Root Extract, Glycine Soja (Soybean) Seed Extract, Hordeum Distichon (Barley) Extract, Oryza Sativa (Rice) Extract, Sesamum Indicum (Sesame) Seed Extract, Triticum Vulgare (Wheat) Seed Extract, Vigna Radiata Seed Extract, Zea Mays (Corn) Kernel Extract
A gentle daily brightening step. The watery texture means it layers under heavier serums without pilling, and it suits skin that finds vitamin C too stinging.
Apply 2-3 drops to clean, damp skin, morning and night.
Press gently until absorbed and give it a moment before the next layer.
Follow with your usual cream to hold the hydration in place.
Daily sunscreen keeps new pigment from forming while the arbutin works on the old.
Vitamin C acts on pigment already at the surface and is potent but often irritating. Alpha-arbutin interrupts pigment production upstream. It is slower and much better tolerated, which is why more people stick with it.
Eight to twelve weeks of daily use for uneven tone, longer for deeper pigmentation. Daily sunscreen through that period does more for the outcome than the serum.
Yes. A common pattern is vitamin C in the morning and this at night, or this alongside a retinoid on alternate nights while your skin adjusts.
On the flat brown marks a healed spot leaves, yes, gradually. Red marks are dilated capillaries rather than pigment and respond to barrier repair and time instead.
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